In this competitive era, one of the crucial elements that ensure a company's success is efficient knowledge management. When you develop a comprehensive knowledge base, you create a single source of authentic and reliable information.
Your workforce, stakeholders, and customers use this knowledge to keep going with their work and perform effectively. Investing in knowledge-based software is a brilliant way to enhance your knowledge management efforts.
With knowledge base software, employees can tackle issues without disturbing the managers. Additionally, it helps clear your customers' doubts and provides them with vital information about your products and services. As per Statista, 88% of customers want that organizations should have an online self-service platform.
Undoubtedly, knowledge base software plays an integral role in establishing a loyal customer base and training your employees, and making them highly productive.
This article will cover;
- What is a Knowledge Base?
- Types of Knowledge Base
- Benefits of Knowledge Base
- How to Pick the Right Knowledge Base Software
What is a Knowledge Base?
A knowledge base refers to an information hub or data repository that can be accessed easily by your employees and customers. It is a collection of published documentation about your processes, products, services, or any particular concept or topic. The knowledge base may include different forms of content. For instance:
- Frequently asked questions
- Introductory and how-to articles
- Step-by-step guides
- Troubleshooting guides
- Glossaries and definitions
- Video demonstrations
Thus, the knowledge base is a final product of all the efforts to collect and organize data into a valid form. The goal is to facilitate knowledge sharing internally and externally.
This means it targets internal teams and employees to understand the organization better. Simultaneously, it also caters to potential customers who wish to know more about your company's dealings.
Types of Knowledge Base
Knowledge bases can be categorized based on their functionality. You can create a knowledge base for the external audience and internal audience.
Internal Knowledge Base
An internal knowledge base is designed to serve the company's employees. It is not accessible by any other user and solely caters to employees' information needs.
An internal knowledge base helps employees in collaborating and sharing knowledge internally. You can add any content that may be helpful for internal use, like:
- Company policies
- Employee training material
- Technical documentations
- Guidelines for content creation
- Coding practices and ethics
- Any other piece of information that helps employees to perform better
Waybook is an example of a shareable internal knowledge base tat helps you in documenting all your processes and training material in one centralized source of truth. No matter if you are an experienced writer of playbooks, or if you've never written one, you can start creating your first knowledge base today, for free.
External Knowledge Base
An external knowledge base/customer-facing knowledge base serves your customers' information needs. It is available online, and everyone can access it. Here, customers come to learn all about your company.
Research shows that 70% of customers search organizational websites to find answers to their questions. An external knowledge base may include:
- Answers to FAQs
- Demo videos and user manuals
- Product descriptions
- Troubleshooting materials
Before going into how to pick the best knowledge base software, let’s make a quick look at some of the key knowledge base benefits.
Benefits of Knowledge Base
Today, a knowledge base has become necessary for any business to sustain and become successful. It is a cost-effective solution to minimize your customers' time and efforts to resolve their queries. A well-optimized knowledge base can offer several benefits to your company:
Automates Employee Onboarding Process:
The onboarding process of employees automates with a knowledge base. Newly hired employees can always look into the internal knowledge base for the company's guidelines and work procedures. This boosts employees' productivity and minimizes onboarding time and costs.
No Supervision Required:
A knowledge base allows employees to work independently without constant supervision. Furthermore, it removes communication barriers among employees and promotes knowledge sharing.
Knowledge bases offer various learning styles. You can present information in text, audio, videos, or other media format. This provides customers with the best options to receive and absorb the information.
Quality Customer and Employee Experience:
A good knowledge base offers the best customer experience while minimizing customer support costs. This also helps reduce employee overhead as your staff focuses only on essential issues.
Eliminates Time Barrier:
Since the knowledge base is operating 24/7, customers worldwide can access it anytime. Thus, it eliminates the barrier of time zone differences.
Customer and Employee Retention:
Knowledge base reduces customer wait times. Customers are not put on hold anymore, and they get the desired information with a single click. This increases customer satisfaction and enhances customer retention rate.
You can get helpful data insights by choosing a knowledge base with reporting tools. These reports help you analyze what the audience is looking for and what terms they use for searching for anything. This also aids you in detecting any flaws in your knowledge base and improving its content.
These benefits of knowledge base can play a vital role if you pick the best-suited knowledge base software as per your requirements. Here’s the complete guide for picking the right one;
How to Pick the Right Knowledge Base Software
Numerous tools are available to create a customer knowledge base or an internal knowledge base. The best is the one that works well with your team's capabilities. Following are a few features to consider when picking the right knowledge base software:
A good knowledge base provides answers to users' questions quickly. Therefore, look for the best knowledge base software that offers fast and powerful search.
A knowledge base is helpful if its content is accurate and updated. Your knowledge base software should provide built-in workflows to alert you about the content review after a specific period. In this way, your knowledge base becomes reliable and authentic.
Always go for knowledge management software that integrates well with other tools your employees frequently use. This allows them to add content to your knowledge base easily.
User-friendly Content Editor:
Your knowledge base software must also offer an easy-to-use or user-friendly content editor. This lets your staff add and format text and videos, and images.
Includes Advance Customization Options:
It should also have advanced customization options. In this way, you avoid creating a knowledge base that does not support the company's idea.
The best knowledge base software also enables you to track content consumption. This means it offers the option of in-depth reporting and analysis. This leads your staff to improve your knowledge base documents and articles.
Another feature to consider is 'version history.' This feature is vital if many people work on a single document simultaneously or update content regularly. Version history allows you to edit files and save any changes made automatically. It also notifies the changes made and offers an option to revert to the old version.
Today, customers demand immediate attention and support. A dynamic and up-to-date knowledge base empowers employees and customers while minimizing customers' complaints and increasing your overall ROI.
Implementing knowledge base software is a perfect solution to accelerate and improve all these processes.
With WayBook, you can create an ideal knowledge base for your company. Its user-friendly interface and other exciting features design your company's knowledge base as per your requirements. So, try out WayBook today to offer a tremendous experience to your users.
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